Influencer culture is built around encouraging people to engage with one another via a screen, in many cases that screen is on a smartphone. What does that mean for the health of those who are consuming the content and how can influencers wield their influence to limit use while retaining their audience?…

Choosing the right social influencer is no easy task. A simple Google search on how to choose the best social media influencer yields hundreds of results. The end-to-end campaign process can feel overwhelming when you’re building your campaign goals from scratch. But one thing is clear: influencer marketing is undoubtedly the way…

Hashtags are the cornerstone of any social media strategy. Across social media channels, the hash symbol is used to reach target audiences and communicate a message. It can consist of a string of unspaced words or a single word, and you can easily think of hashtags as thought topics or content labels…

Influencer marketing is one of the best ways to reach your brand goals. In fact, studies have shown that for every $1 you spend on influencer marketing, you’ll get a return on investment of $23 on average. With this marketing method, you can cut through the clutter and position your company directly…

Making money on Instagram is on nearly everyone’s mind, especially as we enter 2022. If you have IG with a decent follower count, you are probably brainstorming strategies to turn your Instagram into passive income. Maybe even a full-time gig. Why not? There are more than 1 billion monthly IG users you…

Facebook is still a valid social media channel for profit-minded influencers to leverage. Sure, Instagram is trending, but don’t count out Facebook if you want to influence for top brands and retailers.  Why? To start, Facebook has over 2.4 billion active monthly users. That is a lot of eyeballs on one powerful…