A Little ditty about Roma and Diana.    There are about 100 VHS videos sitting in a cupboard at my moms’ house at this very moment with moments from my kids’ childhood on them. It’s a whole thing to get them out, fire up the ancient VCR and gather round the tv…

Becoming an influencer is a great way to learn how to make money from Instagram and other social channels while working on content you’re passionate about. While there are a myriad of benefits of becoming an influencer, there’s one benefit that remains consistent; brands will continue to rely on influencers to reach…

Shorts are a fantastic way to share attention-grabbing, short videos to attract new subscribers. There’s a rising demand for bite-sized videos like those on Instagram Reels, Facebook Stories, TikTok, and now YouTube. YouTube Shorts are a response to the powerhouse of TikTok, which was luring users with their snackable short-form videos. YouTube…

We love bite-sized video content, and YouTube listened. YouTube Shorts may just be the new-and-improved TikTok, and YouTube has been incredibly eager to roll out ‘Shorts’ to rival its tenacious competitor.  YouTube is currently home to the highest-quality video content online. Today, this platform has over 2 billion active users per month…

As long as influencers are around, you can bet that influencer apologies will be, too. While brands are increasingly relying on influencers to reach their target market in more authentic ways, influencers don’t always, well, hit the mark.  Influencers are still humans and humans make mistakes. So it’s no surprise that even…

An influencer media kit is essentially a portfolio for influencers. They typically consist of an influencer’s social network accounts, metrics, and case studies of past brand deals. This document is shared with prospective sponsors, like a resume at a job interview to show an influencer’s strengths and qualifications. An influencer media kit…