29 Facebook Post Ideas to Kickstart Your Brand’s Content Strategy
Creating quality social media posts is necessary to keep your followers hooked and coming back for more. However, what’s equally important is the way you post them on Facebook.
With social media platforms becoming an integral part of people’s lives, influencers must employ a consistent tone of voice and purposeful posting strategy to stand out. It is crucial that your posts not only drive engagement but also help create an identity for your brand and boost its credibility. That’s why we’ve created a list of great Facebook post ideas you can post day-to-day that are attention-grabbing, fun, unique, and relevant to your Facebook audience.
Why Do Businesses Need Creative Facebook Post Ideas for Engagement?
Developing creative Facebook post ideas helps brands stay connected with their audience and grow their community. Social media content with effective call-to-actions (CTAs) can drive engagement, increase brand visibility, and ultimately boost sales.
Facebook has 2.96 billion monthly active users. That’s a lot of chatter to cut through. And because it’s the 2nd most valuable social media brand in the world, it is a vital tool for growing your own.
Facebook Content Ideas for Inspiration
Regardless of how often you post on Facebook, you will sometimes struggle with Facebook post ideas. These will help you vary the types of content you post, allowing you to reach a broader audience.
Tell Stories
One of the best ways to connect with your audience is to tell stories. Speak from the heart, and share your experience. Don’t be afraid to get a little personal sometimes – it makes you more human and easier to relate to.
Beyond sharing stories, showcase your industry knowledge, expertise, and insights. This can help position your brand as a thought leader and generate engagement from your followers.
Dustin Silas Brown, an influencer in the weight loss space, uses Reels to tell his story, adding new content daily. He lost 285 pounds and recently had the excess skin removed.
His Facebook followers look forward to the new content for updates on his recovery and journey to better health. He always uses the same type of post – a Facebook reel video – and shares the content on his Facebook business page.
Ask Questions
Looking for new and exciting Facebook post ideas to keep your brand’s audience engaged? One effective strategy is to ask questions. Ask your audience about their favorite products, industry trends, or opinions on controversial topics.
Doing so will inspire content creation and encourage engagement with readers.
Some questions you can ask are:
- What is the first thing you would buy if you won the lottery?
- What is your goal for today?
- If money was no object, where would you live?
You can either post these as plain text or include an image. Images tend to perform better in the newsfeed, though.
Discuss Trending Topics
Trends change rapidly, and tackling controversial topics on social media channels is risky, but it’s a great way to generate buzz.
Browse news headlines, check out Google Trends, and pay attention to changes in your industry to get some ideas. Choose a stance, or ask your audience to share their thoughts.
Share Your Blog Posts
Posting links to your blog posts on your Facebook helps grow your audience and drive traffic to your website.
Cross-post content from other platforms to ensure you reach as many people as possible.
Share Relevant Memes (Bonus Points for Creating Your Own)
If you’re looking for inspiration for your brand’s Facebook content, one powerful idea is to share relevant memes, either ones that are already popular or ones you make yourself with tools like QuickMeme and Make a Meme.
You can also post a photo of your own and ask your followers to make a meme to share.
Go Live
With Facebook Live, you can host live video streams with unlimited viewers. Whether you’re broadcasting events, conferences, or interviews – everything is engaging and interactive, as people can respond in real time with comments, reactions, and questions.
Use Fill-in-the-Blank Prompts
If you’re stuck on an idea but need a quick post, use fill-in-the-blank prompts to encourage your audience to let their creativity run wild. This not only promotes engagement but also helps to build brand recognition.
You can also use this kind of content on other platforms like Instagram and Twitter to diversify your content and expand your reach.
Some examples include:
- My favorite place to eat is ______
- I found your brand by _____
- My favorite podcast is _____
- Life would be boring without _____
You can create original photos for each of these prompts, too.
Create Your Own Predictive Text Jokes
This can be a fun and interactive way to engage with your audience and showcase your brand’s unique personality.
This involves creating a prompt and asking your followers to use the predictive text on their smartphones to fill in the rest. The responses can be quite entertaining.
Examples include:
- Today I’m [predictive text]
- I’m sorry, I can’t come to work today because [predictive text].
- My name is [your name], and I’m addicted to [predictive text.]
Create images to make these grab attention in the newsfeed.
Share Do’s and Don’ts
Educate your audience with industry dos and don’ts. For example, a beauty influencer could share a series of posts on the best ways to create a smokey eye or what to avoid when contouring your foundation.
One powerful Facebook content idea for unlocking your brand’s potential is to ask your followers about business decisions. This not only helps to engage with your followers and make them feel valued, but it also provides valuable feedback for your business.
Share Tutorials/How-Tos
Creating content that provides education, tips, and tricks is a great way to engage your audience on Facebook. Tutorials and how-to guides are excellent; you can provide step-by-step instructions for your industry.
Not only does it help your audience learn something new and establishes your brand as an expert in the field and increase customers’ trust in you and your company.
Tutorials don’t always have to be long; even a short guide for the basics can help show customers you know what you’re talking about.
Use Polls to Gather Audience Information
When creating content for your brand’s Facebook page, polls are a powerful tool that shouldn’t be overlooked. Not only do they provide fun engagement for your audience, but they also allow you to gather real-time insights into their preferences and needs.
Wondering which color T-shirt to add to your product line next? Just ask your audience, as we see in this Facebook Group. Stop guessing where to invest in your business next, and get the information straight from the source.
Post About Events
Whether it’s a webinar, conference, networking event, presentation, or live stream, sharing events on Facebook can help attract more attendees and generate buzz for your brand.
Use high-quality graphics and compelling wording to make your event posts more eye-catching and engaging. Encourage engagement by allowing attendees to RSVP or share the event with friends. Facebook’s Events feature can also help make it easier for attendees to keep track of event details.
Mountain Thread Art’s post promoting an in-person event does a great job of grabbing the audience’s attention.
Use CTAs for Products and Services
Incorporate a CTA into your posts to generate leads and encourage followers to take action. Whenever you announce a new product or service, use the post caption to direct people where to go to make a purchase.
Share Customer Testimonials and Case Studies
You can provide social proof and build trust with potential customers by sharing positive customer reviews. Additionally, sharing relevant content from other sources can help to build relationships and establish your brand as a thought leader in your industry.
Incorporating customer case studies into your Facebook content can showcase real success stories and demonstrate your brand’s impact on customers’ lives.
Express Your Gratitude
Expressing gratitude on Facebook can go a long way in building a loyal following for your brand. One great way to do this is to thank your regular followers for engaging with your content on Facebook. As an influencer, your following is your bread and butter, so make sure they know you appreciate them.
This or That Graphics
When it comes to creating engaging content on Facebook for your brand, there are endless possibilities. One popular idea is the use of “This or That” graphics, where users can choose between two options and share their preferences.
The idea behind these is that your followers can copy the image, mark their preferences, and share it in the comments below.
Plus, you learn a little about your followers along the way. With the right “This or That,” you could glean insights to make it easier for you to market to your audience.
Create Your Own Bingo Cards
Similar to the This or That, you can create a Bingo card relevant to your niche and then ask your followers to play with their boards posted in the comments.
Create and Post Original Photos
Using original photos on platforms like Facebook can really help you stand out. Adding your own photographs gives a unique touch to your posts and shows your followers who you truly are. Original photos also help to increase brand recognition, as people can easily remember you if they recognize your images. Furthermore, posts with original photos get more activity from followers as posted content becomes more personal and meaningful.
Today’s cell phones can take great photos even if you’re not a professional photographer. You can also use tools like Canva to create your own branded images.
Host a Contest/Giveaway
One of the most effective ways to generate engagement and connect with your audience on Facebook is by hosting a contest or giveaway. This strategy can not only increase engagement but also help build your following by encouraging people to like your page. When running a contest, it’s important to ensure that you add fine print and clear terms and conditions to stay compliant with Facebook’s rules.
Share Behind-the-Scenes Content
A great way to showcase your brand’s personality and connect with your audience is by sharing behind-the-scenes content on Facebook. Try sharing videos of how your products are made or even photos of your employees hard at work. Edit and share images using Facebook’s built-in editing features or other tools to make them even more eye-catching.
Using behind-the-scenes Facebook posts is also a great way to show what goes on at your company and make a human connection to your brand. This can help build trust and loyalty with your customers.
Share a Charity or Cause You Support
Show your customers your commitment to helping those in need! sharing a charity or cause your business supports is the perfect way to recognize their support and move forward together.
From supporting the creation of homes for the homeless to providing food donations for those in need, there is no better way to show that your company cares about the community than by sharing this cause with all of your followers on Facebook. Don’t forget to include donation links and program details in the post as well.
Share Industry Statistics
If you’re looking for inspiration for your Facebook content strategy, consider sharing industry statistics. This type of content is highly shareable and can help establish you as an authority in your field.
Don’t be afraid to share other people’s content to build relationships on the platform. This can help increase engagement and widen your reach.
Post Awards and Accomplishments
Awards and accomplishments add authority, credibility, and expertise to your brand. Share them with your audience to celebrate. Each follower plays a role in helping you achieve these accolades, so they should know about them.
Share Inspirational Quotes
Similar to memes, you can create and share relevant, inspirational quotes related to your niche. To expand your reach and work the algorithm in your favor, use relevant hashtags, such as #MotivationMonday, #inspirational, and #SuccessMindset, to help spread your content.
Post Videos
Posting videos on Facebook is a great way to create engagement with your audience. It allows you to share exciting content in an entertaining and interesting way.
Videos offer you the opportunity to demonstrate your products or services more clearly, showcase some behind-the-scenes content from your business, or show off a special event that you hosted.
Videos are also great for drawing attention to news stories and campaigns you’re running. Remember that video posts can be as creative and unique as you want, adding flair and style that will grab viewers’ attention.
You can repurpose your YouTube videos to share on Facebook or add your Facebook videos to YouTube for another channel to reach your target audience.
True crime influencer Christina Randall has a popular YouTube channel. She repurposes the content and shares it on Facebook to reach a wider audience.
Create a Challenge
Creating a challenge is a powerful way to drive engagement and increase followers on Facebook. By setting conditions for participation, you can create a sense of community and fun around your brand. One type of challenge that works well on Facebook is a GIF challenge. This encourages followers to express their creativity and personality while engaging with your brand.
For non-profits, sharing updates or milestones can be a simple way to engage with their audience on Facebook. Followers often enjoy seeing the progress that has been made towards a goal or hearing about the personal stories behind the cause.
Remember the ALS Ice Bucket challenge? You may not go quite that viral, but something along those lines will definitely boost Facebook engagement and boost your user-generated content (UGC).
Highlight Your Top Fans
Consider choosing a fan of the month to celebrate and tag on Facebook. This not only shows appreciation for your loyal followers but also encourages them to engage with your brand and share their positive experiences with others.
Your Page Insights will show you who your most engaged members are. If you also run a Facebook Group, your group analytics will provide similar information. You can choose who to highlight and how, based on metrics like the number of comments, posts, or likes.
Repurpose and Recycle Old Content
There’s nothing wrong with repurposing and recycling old content as long as you haven’t shared it in a while. If you created infographics for blog posts, you could break those down into smaller images to share a series on Facebook.
Update old blog posts with new images and headlines to share with your audience, especially if you’ve recently updated the content with new information to share.
Share content from other social accounts to expand your reach and provide varied content for your audience. And don’t be afraid to revisit past successful posts and repost them – if they resonated well with your audience before, they might do so again.
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