Link Building Use Cases

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LINK BUILDING FOR SOFTWARE DEVELOPER

This client is a publicly traded software development company. They sell rapid development APIs and security packages for large-scale development teams (in bundles called code libraries) for companies wanting a better solution than Docker. 

Microsoft and Google are among their highly valued clients.  

The client was with our SEO partner for over 4 years. They first tested our content capabilities since they have such a highly technical product line. Our team delivered since we have several full-stack developers on our team who then coached technical writers with deep knowledge of how coding applications work. 

The client started link-building in September of 2018. This is an international client. So pay attention to where they started and the global numbers now, not just America. We did quite a bit of offshore domains because of this aspect. 

Chart showing organic traffic just over 44k.

The client already had a significant web presence and a very strong link profile as they had a truly unique product market fit for giant applications on the internet. They also had a very successful IPO and received tons of links from press outlets like CNBC / CNN / WSJ.

Beyond that, the links listed below were often to their own published Gitbook and Knowledge Base. Very few links pointed to any service pages. This is just a small sampling of some of the very authoritative links that Scalefluence did NOT deliver. These were existing links before the project started.

We use AHREFS here because the link crawl is superior to SEMRush.

Chart of a domain list with no commercial pages or optimized anchors.

The client started with this budget:

  • Average authority  =   DA / DR 40 to 70
  • Total links / month =   20
  • Average cost       =  $250  per link
  • Total spend =  $5000 per month

This budget was apportioned by the pages:

  • Home page  =  20%
  • 4 service pages = 80%

This strategy & budget was maintained for approximately 9 months.  

Targeted traffic growth grew by 300% and overal traffic by 50%. 

Chart showing organic traffic of 64500.

The client then doubled the budget after the Q2 2018 review with our SEO partner. 

We assisted our agency partner to close more budget by providing KPIs, reporting, and page-level analysis for existing pages as well as the new pages they wanted to target.

New budget and targets adjust to:

  • Average authority  =   DA / DR 40 to 90
  • Total links / month =   40
  • Average cost       =  $300 per link
  • Total spend =  $12,000 per month

This budget was apportioned by the pages:

  • Home page  =  10%
  • 8 service pages = 90%

As you can see below, the targeted traffic positions grew by an astounding 500% in the two years since the budget increase.  ROI & correlation was demonstrably provable. 

Chart showing organic traffic at just under 245k.

In 2022 the contract ended as they acquired a new CMO and focused new efforts in acquiring large enterprise agreements through outbound initiatives.

Regardless, the company now FIRMLY outcompetes Docker and company revenues have soared from $105MM to $240MM in just 3 years (confirmed from their public 10-K filings).